Key Responsibilities:1. Strategic Planning and Execution:- Develop and implement a holistic marketing strategy aligned with company goals and market trends.- Oversee the creation and execution of integrated marketing campaigns, leveraging video content to drive engagement and sales.- Identify and target key audience segments to maximize reach and impact.2. Brand Management:- Build and enhance the brand’s presence in the Saudi Arabian market.- Ensure consistent brand messaging across all marketing channels and touchpoints.- Develop and maintain strong relationships with influencers, content creators, and partners to amplify brand visibility.3. Digital Marketing:- Lead digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing.- Utilize data-driven insights to optimize campaign performance and ROI.- Manage and grow the company’s social media presence, focusing on video-centric platforms.4. Content Strategy:- Oversee the development and production of high-quality video content that resonates with the target audience.- Collaborate with the content team to create engaging, shoppable video experiences.- Ensure a steady pipeline of fresh and relevant content to maintain audience interest and drive conversions.5. Market Research and Analysis:- Conduct market research to stay abreast of industry trends, competitor activities, and customer preferences. - Analyze marketing data and metrics to measure campaign effectiveness and inform strategic decisions.- Provide regular reports and insights to the executive team on marketing performance and market dynamics.6. Team Leadership:- Lead, mentor, and develop a high-performing marketing team.- Foster a collaborative and innovative team culture.- Manage external agencies and vendors as needed to support marketing initiatives.

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